Analyzing Purchasing Behavior of NIO’s Customers Based on Theory of Planned Behavior in China

Han Fengfan0000-0003-4527-0111Johnn Yee Choy2024-10-152024-10-15202397830312527309783031252747https://doi.org/10.1007/978-3-031-25274-7_10https://dspace-cris.utar.edu.my/handle/123456789/2346Analyzing Purchasing Behavior of NIO’s Customers Based on Theory of Planned Behavior in Chinabook-chapter