The intangible values of live streaming and their effect on audience engagement

Kah Yi LeongJessica Sze Yin HoShehnaz TehseenEiad YafiCham Tat Huei2024-12-262024-12-262023-09-0410.1057/s41270-023-00247-1https://dspace-cris.utar.edu.my/handle/123456789/8300The intangible values of live streaming and their effect on audience engagementjournal-article