How Susceptible are Consumers in Impulse Purchasing Ready-to-Drink Products? Evidence from Malaysia

Teck-Chai LauCham Tat HueiDavid Ching-Yat Ng2024-10-292024-10-292018-07-1610.6007/IJARBSS/v8-i6/4249https://dspace-cris.utar.edu.my/handle/123456789/5265How Susceptible are Consumers in Impulse Purchasing Ready-to-Drink Products? Evidence from Malaysiajournal-article