Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

Chee-Hua ChinWinnie Poh-Ming WongCham Tat HueiEk-Tee NgianSiew-Chen SimJill Pei-Wah Ling2025-01-062025-01-0620239783031483967978303148397410.1007/978-3-031-48397-4_7https://dspace-cris.utar.edu.my/handle/123456789/10305Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaversebook-chapter