Impulse Buying in Live Stream Based on the Stimulus-Organism-Response Framework

Kin Leong TangTan Pei MengTham Yong Jing Alex2024-10-182024-10-182022-12https://doi.org/10.17576/pengurusan-2022-66-06https://dspace-cris.utar.edu.my/handle/123456789/3201Impulse Buying in Live Stream Based on the Stimulus-Organism-Response Frameworkjournal-article