Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia

Nor Azim Bin Ahmad RadziAmran HarunT. RamayahAbdul Wahid Mohd KassimJaratin Lily2024-10-282024-10-282018-10https://doi.org/10.1016/j.tele.2018.07.002https://dspace-cris.utar.edu.my/handle/123456789/5116Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysiajournal-article