J.R. PrasojoP.S. JosephNgK.Y. PhanJ.T. Lim2025-01-082025-01-082021-09-2410.1109/GUCON50781.2021.9573999https://dspace-cris.utar.edu.my/handle/123456789/10866JomAR: Reality Purchasing Experiencesproceedings-article