Generation Z’s purchase intention of fast food: Influential factors unveiled in Kluang, Johor

Jeng Young LiewNurliyana Atikah Wal RazaliKooi Huat NgJia Geng BoonChee Fai Sui2024-10-292024-10-292021https://doi.org/10.1063/5.0051565https://dspace-cris.utar.edu.my/handle/123456789/5176Generation Z’s purchase intention of fast food: Influential factors unveiled in Kluang, Johorproceedings-article