Choe, Kum LungKum LungChoe0000-0002-4705-9152Luen Peng TanLai Ka Fei0000-0003-0716-6428Yin Kuan Ng0000-0002-7261-4736HOOI CHING KHOR2024-10-172024-10-17202397824940699859782494069992https://doi.org/10.2991/978-2-494069-99-2_22https://dspace-cris.utar.edu.my/handle/123456789/2868The Evolution of Malaysian Burger: The Case Study of Myburgerlabbook-chapter