The Influential Characteristics of Brand Placement Towards Consumers Intention to Purchase: A Study on Youth Consumer's Intenteions to Purchase in Perak

Clarence Anthony a/l PuspanathanNur Zahrawaani Binti JasminNinderpal Singh Balwant SinghShiang Shiang LimSalomi Simon2024-10-242024-10-24202010.33102/sainsinsani.vol5no1.126https://dspace-cris.utar.edu.my/handle/123456789/4537The Influential Characteristics of Brand Placement Towards Consumers Intention to Purchase: A Study on Youth Consumer's Intenteions to Purchase in Perakjournal-article