Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness

Mei Peng LowCham Tat HueiYee-Shan ChangXin-Jean Lim2024-10-182024-10-182021-04-1510.1007/s11135-021-01147-1https://dspace-cris.utar.edu.my/handle/123456789/3518Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectivenessjournal-article