"She is sophisticated, he is exciting”: Applying Aaker’s brand personality on archaeological tourism destinations

Kok Shiong PongAbdul Rashid AbdullahYuhanis Abdul AzizNawal Hanim AbdullahFoong Soon Seng2024-10-182024-10-18202110.34624/rtd.v0i35.24634https://dspace-cris.utar.edu.my/handle/123456789/3474"She is sophisticated, he is exciting”: Applying Aaker’s brand personality on archaeological tourism destinationsjournal-article