Leong Lai YingKeng Boon OoiAlain Yee Loong ChongBinshan Lin2024-12-262024-12-26201110.1504/IJMC.2011.041141https://dspace-cris.utar.edu.my/handle/123456789/8273Influence of individual characteristics, perceived usefulness and ease of use on mobile entertainment adoptionjournal-article