ANTHONY TEE MOOI KWONG2024-12-272024-12-272024-03-069798369319789979836931979610.4018/979-8-3693-1978-9.ch003https://dspace-cris.utar.edu.my/handle/123456789/8760Malaysia's smart tourism framework is a collaborative and visionary strategy designed to revolutionize the country's tourism industry. It focuses on key elements, including robust digital infrastructure, data-driven personalization, eco-friendly transportation, and cultural preservation. Through strategic partnerships and continuous monitoring using key performance indicators, the framework aims to create a sustainable, competitive, and inclusive smart tourism ecosystem. This approach promises increased revenue, job opportunities, and enriched visitor experiences while safeguarding Malaysia's natural and cultural heritage in the digital age.book-chapter