Impacts of Live Commerce Towards Purchase Intention Among Malaysia Adults

Jia Jia SimAlvin-Yu-Heng Chye0000-0002-3676-8439keh chia guanZhen-Wei Tan0000-0002-0506-0200Yan-Teng TanLoh Siu Hong2024-10-162024-10-16202397824940699859782494069992https://10.2991/978-2-494069-99-2_7https://dspace-cris.utar.edu.my/handle/123456789/2599Impacts of Live Commerce Towards Purchase Intention Among Malaysia Adultsbook-chapter