A Stimulus-Organism-Response Paradigm to Word-of-Mouth and Continuance Intention of Mobile Application

Yee Von LimShi Ling NgWei Lin OhWan Ying TanYi Zhe TooLoh Xiu MingGarry Wei Han Tan2024-10-152024-10-15202397830312527309783031252747https://doi.org/10.1007/978-3-031-25274-7_16https://dspace-cris.utar.edu.my/handle/123456789/2278A Stimulus-Organism-Response Paradigm to Word-of-Mouth and Continuance Intention of Mobile Applicationbook-chapter