Keng-Boon Ooi0000-0002-8723-8219Lee Voon Hsien0000-0003-4957-1050Jun-Jie HewGarry Wei-Han Tan0000-0001-7283-0300Leong Lai YingAi-Fen Lim2024-10-162024-10-162023-05https://doi.org/10.1016/j.jbusres.2023.113773https://dspace-cris.utar.edu.my/handle/123456789/2803Social media influencers: An effective marketing approach?journal-article