Antecedents of junk food purchase intention among generation Z: A case study of Kota Bharu, Kelantan

Jeng Young LiewKooi Huat NgNur Syazawani Binti Abdul Aziz2024-10-152024-10-15202310.1063/5.0110553https://dspace-cris.utar.edu.my/handle/123456789/2194Antecedents of junk food purchase intention among generation Z: A case study of Kota Bharu, Kelantanproceedings-article