Navigating new product development: Uncovering factors and overcoming challenges for success

Mohammad FALAHATShyue Chuan ChongCindy Liew2024-12-272024-12-272024-0110.1016/j.heliyon.2023.e23763https://dspace-cris.utar.edu.my/handle/123456789/8567Navigating new product development: Uncovering factors and overcoming challenges for successjournal-article